One Clean Event
Hundreds of people attended ServiceMaster by Benevento’s 25th anniversary celebration this month thanks to a successful Lockwood Agency marketing campaign, which included event management coordination. The Lockwood Agency designed ServiceMaster’s highly popular giveaway item, 1GB thumb drives embossed with ServiceMaster’s logo. The thumb drives allowed attendees to instantly participate in the fun by sliding their drives into a computer to find out if they were the lucky winner of a $250 gift certificate for house cleaning. Guests also got the chance to participate in a multi-chamber ribbon cutting, take tours of ServiceMaster’s Visalia office and ServiceMaster’s Clean Machine, a NASCAR vehicle.
The Good Times Rolled
The Tulare County Fair recently wrapped up a successful 2009 run, thanking among others, The Lockwood Agency. Early reports show the fair experienced increases in attendance, revenues and gate sales – a tremendous feat in this economy. Fair Chief Executive Officer Geoff Hinds thanked The Lockwood Agency for its efforts including its public relations work which resulted in print, TV and radio coverage.
